2023 Paint the Town Pink Kicks Off in January

Visit pttp.hi.umn.edu for details and complete schedule

AUSTIN, Minn. – The Hormel Institute is gearing up for 2023 Paint the Town Pink (PTTP). PTTP is an annual campaign to raise funds for cancer research at The Hormel Institute.

“We hope every individual who donates and every organizer who works hard to raise funds for PTTP knows how important their support is to move cancer research forward. They are on the front lines with our researchers as together we work to prevent and control cancer and find better therapies to treat it,” said Gail Dennison, Director of Development and External Relations.

Since it started in 2011, PTTP has raised more than $2 million for cancer research at The Hormel Institute.

“The community of Austin and communities throughout the region are amazing in their generous support of this important work. The Hormel Institute thanks each and every person who contributes.  We all know every dollar, every cancer, and every person matters,” says Dennison.

The 2023 PTTP event lineup includes returning favorites like Plunging for Pink and Fishing for a Cure. There are also several new events, including Shooters for Hooters and Freezin for a Reason Ice Golf.

2023 PTTP Events and Dates:

  • January 8 – Great Mower County PTTP Breakfast, Dinner, & Silent Auction
  • January 10 – Business After Hours at The Hormel Institute
  • January 21 – Fishing for a Cure
  • January 28 – Plunging for Pink
  • February 4 – Paint the Rink Pink
  • February 11 – Toss for a Cure Bean Bag Tournament
  • February 18 – VFW Pool and Dart Tournament
  • February 18 – Shooters for Hooters
  • February 25 – Smashing Cancer Demo Derby
  • February 25 – Freezin for a Reason Ice Golf

For more information on PTTP and the 2023 events, visit https://pttp.hi.umn.edu/. If you have an idea for a new PTTP event, reach out to Daneka Wiechmann, The Hormel Institute’s PTTP Coordinator, at wiech035@umn.edu or 507-437-9650.

Thanks to The Hormel Foundation’s annual support, every dollar donated to The Hormel Institute is used to support innovative research aimed to accelerate answers to cancer.


The Hormel Institute is an independent biomedical research department within the University of Minnesota’s Office of the Vice President for Research. Collaborative research partners include Masonic Cancer Center UMN (a Comprehensive Cancer Center as designated by the National Cancer Institute, N.I.H.), Mayo Clinic, and many other leading research centers worldwide. The Hormel Institute, which tripled in size in 2008 and doubled again in size in 2016, is home to some of the world’s most cutting-edge research technologies and expert scientists. Over the next few years, The Hormel Institute will broaden its impact through innovative, world class research in its quest to improve human health.